Salon Privé London 2022 is fast approaching and recently, they announced twelve exciting automotive debuts that will be held starting April 21, Thursday, at the Royal Hospital Chelsea.

The three-day celebration is looking to be the most exclusive automotive party in London. There will be plenty to see and do, with some exquisite new machinery, unmatched selection of classic cars that will be on sale in the Concours de Vente. Some of the most desirable luxury brands in the world will also be in attendance along with the finest dining experience in the capital courtesy of hospitality group JKS Restaurants.

Here are some of the roster of vehicles that will be appearing exclusively at Royal Hospital Chelsea:

lfa Romeo 12C Prototipo

81 years after it was first conceived, the Alfa Romeo 12C Prototipo will finally be unveiled. The long-lost Alfa Romeo 12C prototype will make its debut together with a brand-new book that tells the very interesting story of the pre-war racer.

The Missing Link? puts together the story of the historically significant Alfa Romeo in just 272 pages. It showed the connection between three of the most respected and admired automotive marques: Alfa Romeo, Porsche, and Ferrari. After the project was abandoned, it would take decades before the major components of the Alfa Romeo – especially the ones they collaborated on – were brought together to have the car restored. The Missing Link? is the first book to be published by Progetto 33, the publishing house that Stefano Martinoli, the owner of the 12C Prototipo, established.

ston Martin (Aston Martin Mayfair)

Salon Privé London is the chosen event by Aston Martin Mayfair to debut the world’s most powerful luxury SUV, the Aston Martin DBX707, for its UK debut.

Aston Martin really raised the bar in the SUV segment with the Aston Martin DBX707. It really set itself apart with its supreme dynamics, jaw-dropping performance, distinct style, and pure luxury.

Bugatti (H.R. Owen Bugatti)

Salon Privé London will be the venue for the public debut of the first customer project of Bugatti’s Sur Mesure.

H.R. Owen Bugatti will be presenting this truly unique Chiron Pur Sport whose design was inspired by the heroics of racing legend Louis Chiron. It has brand-new paint colors and a list of ultra-bespoke interior and exterior styling options.

Bugatti’s Sur Mesure (which translates to ‘tailored’) builds upon the distinguished history of Bugatti in coachbuilding, handcrafted interiors, embroidery, paint finishes, and bodywork. They tap on the collective expertise of their skilled engineers and designers to start a brand-new programme as their answer to the growing demand for ultra-bespoke designs, finishes, and materials.

Charge Cars

Charge Cars’ much-awaited production-intent version of the Electric Mustang will be making its global debut at the event. The best part is that Salon Privé London visitors will also be able to order the EV at the event.

The new Electric Mustang is a hand-built, zero-emissions version of the iconic model. They used cutting-edge technology to reimagine the legendary 1967 Fastback model. Complete with the blessing of Ford, it has a new steel bodyshell and composite body panels to minimize the weight. The new quad-motor configuration of the model produces 536 bhp and it can accelerate from 0 to 62 mph in just 3.9 seconds.


Healey by Caton, the all-new, extremely-exclusive reincarnation of the iconic Austin Healey 100 sports car will be making its global public debut at Salon Privé London.

The perfect balance of 21st-century design and engineering with traditional techniques helped turn the Healey by Caton into a car that’s perfect for the modern age. It promises a truly one-of-a-kind automotive experience. Healey by Caton is the first creation of the completely new British luxury brand Caton, as they worked to protect the original 1950s Austin-Healey 100 while bringing up to speed to the modern times.

Ferrari (H.R. Owen Ferrari)

H.R. Owen Ferrari will be making Salon Privé London as the venue of the UK static debut of the revolutionary new Ferrari 296 GTB. It is the first Maranello road car that will have a plug-in (PHEV) hybrid architecture. The 296 GTb is powered by an internal combustion engine that is integrated with a single electric motor. It is equipped with an exceptionally wide V6 that also helps in the car’s compact dimensions. It is efficient, responsive, and produces 818 bhp, that enables it to accelerate from 0 to 62 mph in just 2.9 seconds.

Along with the 296 GTB, there will also be a Tailor Made Roma on display to highlight Ferrari’s exclusive program for customers who wants to create their own one-off vehicle design.


The first dedicated electric platform-based vehicle from Genesis will be unveiled at the Royal Hospital Chelsea at

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By: Reggie
Title: Twelve Debuts At Salon Privé London
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Published Date: Fri, 15 Apr 2022 16:17:59 +0000