>It’s not easy in the case of a Jaguar E-Type coupe, even if you are as brilliant as Raymond Loewy.

As we mark the 50th Anniversary of Jaguar’s seminal E-Type, it’s interesting to recall the story of one particular 1966 4.2-liter E-Type coupe, one of two Jaguars restyled and customized by world-renowned industrial and automotive designer Raymond Loewy (the E-Type is the only one remaining; the other was created from a 1955 XK140, which was demolished in a fire in 1957).  

Pichon-Parat of Sens, France, accomplished the substantial coachwork redesign on Raymond Loewy’s E-Type Jaguar. The car was owned and driven by Loewy while he lived in France and Monaco.

French carrosserie Pichon Pirat put Loewy’s ideas into metal.

Loewy’s accomplishments are many and varied; His industrial and graphic design portfolio includes the uniquely tapered Coke bottle, and among his well-known current and past logo designs are those of British Petroleum (BP), the Shell Oil Company, and the United States Postal Service.

He designed everything from office equipment to locomotives and the exterior colors and graphics on Air Force One, the President of the United States’ official aircraft.

His best-known automotive design work was for Studebaker, including his assembly and spearheading of the team that designed the Studebaker Avanti of the early 1960s.

Raymond Loewy and his E-Type Jaguar

The E-Type that Loewy purchased and chose to redesign is a “second generation” 1966 Series I coupe with the 4.2-liter engine and 4-speed manual transmission.

The production E-Type was styled by Jaguar owner and patron Sir William Lyons and aerodynamicist/designer Malcolm Sayer (although Sayer always insisted his cars were designed by the wind, not really by his hand or idea).

Of course, the car has long been considered a design icon, with examples on display in countless museums and collections worldwide; many consider it to be among the most beautiful sports car designs ever; reputedly including a gent named Enzo Ferrari, who is quoted as saying such.


Raymond Loewy left most of the mid-section of his redesigned E-Type’s bodywork alone, the rest is a startling evolution to his own tasted

Loewy’s E-Type was left mechanically stock; in the process, the car was shortened fore (25 cm) and aft (12 cm) in terms of

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By: Matt Stone
Title: Raymond Loewy’s E-Type Jaguar – Can You Improve Upon Perfection?
Sourced From: sportscardigest.com/raymond-loewy-jaguar-e-type/
Published Date: Thu, 13 May 2021 11:05:31 +0000

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