The sold-out arena at the inaugural 2016 Northeast Auction
To mark Barrett-Jackson’s half-century in business, in this special series we’re taking a look back at some of our favorite moments from the past 50 years – as well as some little-known facts about The World’s Greatest Collector Car Auctions.
It’s always exciting when Barrett-Jackson puts on The World’s Greatest Collector Car Auctions in a new location – but in 2016, when the company traveled to Connecticut for the very first Northeast Auction at Mohegan Sun, the excitement reached a fever pitch!
“Cake Boss” Buddy Valastro surprised Craig at the 2016 Northeast Auction with a cake that is a replica of the Cadillac his mother, Nellie Jackson, once owned.
For the first time in the company’s history, tickets sold out within hours after gates opened and the vehicle docket closed well in advance due to strong demand. The auction also shattered attendance records of any event at Mohegan Sun, one of the most spectacular entertainment, gaming, dining and shopping destinations in North America. Fans eager to experience The World’s Greatest Collector Car Auctions in person flooded into the auction arena from the minute the doors opened, resulting in a capacity crowd for the entire event. The overwhelming response led to Barrett-Jackson’s most successful inaugural auction on the East coast.
The inaugural Northeast Auction attracted over 1,700 bidders and more than 90,000 guests, a Barrett-Jackson record for a three-day event. To accommodate its many fans, Barrett-Jackson offered a limited number of twilight tickets on-site, as well as increased bidder seating.
Six charity cars were sold during the auction, raising $605,000 with 100 percent of the proceeds benefiting charitable organizations. Among them was a 2016 Shelby GT-H concept/prototype sold for $150,000 to benefit the Carroll Shelby Foundation. Aaron Shelby, grandson of the late Carroll Shelby and longtime Barrett-Jackson supporter and fan, drove the rare vehicle onto the block.
Automobilia sales also broke records for the inaugural Northeast Auction. A total of 346 automobilia lots were sold during the three-day event with sales totaling $755,000. It proved to be Barrett-Jackson’s strongest automobilia sale outside of a Scottsdale Auction at the time.
“It was incredible to witness the electricity that filled our arena,” said Craig Jackson, chairman and CEO of Barrett-Jackson at the time. “Not only did we make history by selling out of tickets within hours of opening day, we also filled our docket far ahead of the auction. The overwhelming reception for our Northeast Auction is a testament to the level of respect for Barrett-Jackson in the collector car community.”
Title: DOUBLE SELLOUT MAKES HISTORY: A 50 Facts & Favorite Memories Feature
Sourced From: www.barrett-jackson.com/Media/Home/Reader/double-sellout-makes-history-in-the-northeast/
Published Date: Wed, 29 Dec 2021 15:46:01 +0000