Fashion traditionally hasn’t been the easiest industry to break into. But, because of the rise of the digital marketplace, entrepreneurs from a variety of backgrounds now have a much better chance of making their mark. 

Fashion traditionally hasn’t been the easiest industry to break into. But, because of the rise of the digital marketplace, entrepreneurs from a variety of backgrounds now have a much better chance of making their mark. 

However, starting a men’s fashion brand still involves a considerable amount of research and planning. If your current vision hasn’t progressed beyond the ideation stage, this blog can help. Discover how to start a business in the fashion industry:

Invest in technology

Starting a men’s fashion brand without being backed by the right technology will leave you at a significant disadvantage. In 2022, almost every business is relying on software to improve efficiency and accuracy. Some of the ways they are doing this include:

VAT Software: As a result of MTD, all businesses with an annual turnover of over £85,000 must submit their tax return digitally, which requires the use of accredited VAT softwareSocial Media Scheduling: Save time and never miss a post by creating social media content ahead of time in batches and planning your upload calendar. A tool like Sprout can help. Inventory Management System: Keep track of your stock levels and streamline your supply chain. An IMS can alert you when products are running low and automatically order new materials.Stick to a calendar: You need to keep to schedules and timings to keep your business running smoothly. “Being disciplined and planning ahead may seem a strain at first, but building it into a hobby, then a lifelong habit can build up incredibly beneficial effects over time,” says fitness mogul and managing director Damo. “Good discipline will give you both the business you want, and the life you really want. Get a calendar app and live by it.”

Create a business plan

Every small business needs a clear and detailed plan that encompasses finances, a growth strategy, marketing tactics and brand development. This means deciding on a business model, generating funds and finding investors, as well as familiarising yourself with different types of liability insurance and any retail business licences you might need.

You will need to have an in-depth understanding of both the internal processes of running your fashion business, as well as the persona you will present to your customers. Will you have designs created in-house, or cultivate other designs into your own style? Where will you pitch your price points? This is also a good time to consider how you can make your fashion line more sustainable and ethical, as these are key selling points across the industry in 2022. 

Design and manufacture your collection

Even if you have already produced designs for clothing on paper, it’s important to create digital sketches to make the manufacturing process smoother. You can do this with programs such as Adobe Illustrator, C-Design Fashion or Browzwear.

Next, you will need to compile a tech pack or specification sheets that will allow manufacturers to make the clothes exactly how you envisioned them. Tech packs typically include details like measurements, colours, care instructions and materials.

Launch an online shop

You have the option of solely selling your men’s fashion line on your own website or pitching to retailers as well. Having your own store gives you more control over your marketing and collections, but larger retailers can help you to reach a much wider range of customers.

There are lots of website builders such as Shopify, Wix or Squarespace that are equipped with eCommerce

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By: MFM
Title: A Guide To Starting A Men’s Fashion Brand in 2022
Sourced From: www.mensfashionmagazine.com/a-guide-to-starting-a-mens-fashion-brand-in-2022
Published Date: Tue, 14 Jun 2022 15:18:36 +0000

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