The automotive industry is very competitive, and you need to find a way to help yourself stand out from the crowd. One of the ways to do that is to use branded local search marketing. The more you can get your name in front of potential customers and clients, the easier it will be for you to get people to visit your local auto parts store.
At the same time, this is easier said than done. There are a lot of performance automotive shops out there, and you need to use branded local search marketing to put yourself at the top of the search results rankings. If you can execute a strong local search marketing strategy, what are some of the benefits you will enjoy?
1. You Can Target People Who Are Ready To Make a Purchase
One of the first benefits of the branded local search marketing strategy is that you will be able to target individuals who are ready to make a purchase. Did you know that close to one in five local smartphone searches result in someone making a purchase within a day? This is significantly higher than individuals who are performing a non-local search.
What this shows is that if someone is looking for a product or service in their specific location, they are probably ready to buy something. For example, if someone is conducting a local search for a specific car part in your area, they are probably ready to make a purchase involving that specific part. If you can get your automotive shop in front of people who are making local searches, you can increase your conversion rate.
2. Local SEO May Get You Into the Google 3-Pack
Of course, a strong local automotive business SEO campaign will help you increase your online visibility, but it may also get you into the coveted Google 3-Pack. This is an area at the top of the Google search results pages for local searches.
The vast majority of people who conduct a local search are going to click on something at the top of the list. If you land in the Google 3-Pack, you might have a picture of your store, your name, your address, your phone number, your hours, and even a few reviews included in your search result. Potential customers will instantly learn more information about your business, and they should be more likely to visit.
3. You Can Generate More Foot Traffic
Just because someone is looking for something online doesn’t necessarily mean they are going to make an
By: Automotive Addicts Contributor
Title: 6 Benefits of Branded Local Search Marketing for Performance Automotive Shops
Sourced From: www.automotiveaddicts.com/75153/6-benefits-branded-local-search-marketing-performance-automotive-shops
Published Date: Mon, 25 Oct 2021 19:21:24 +0000
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